Colorful Standard (note the spelling) are a Danish menswear brand that specialise in timeless wearable basics with a conscience. Using only the highest grade 100% organic cotton made in Portugal, their range of sweatshirts, hoodies and t-shirts use a beautiful garment-dyed colour palette to produce understated layering pieces.
New to our brand portfolio, Copenhagen layering specialist Colorful Standard are bringing their range of timeless essentials to the British market. Pre-washed to minimise shrinkage, and using only 100% Portuguese-produced organic cotton, their core range of sweats and tee utilises a soft, natural colour palette perfectly attuned to the European sensibility. Colorful Standard have a conscience too - they work to European guidelines for best practice production and working environments, and donate 5% of their turnover to charity. Look good, feel good.